LATEST ARTICLES

Weekend Read: How Adidas Let Michael Jordan Walk — and Built...

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EBM Weekend Read | London, 3 May 2026 In the summer of 1984, Michael Jordan wanted to sign with Adidas. The single most consequential athlete-brand...

WEEKEND READ: How Floyd Mayweather Cut Out Promoters — and Built...

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EBM Weekend Read | London, 3 May 2026 On 2 May 2015, Floyd Mayweather Jr. defeated Manny Pacquiao at the MGM Grand in Las Vegas....

WEEKEND READ: Coca-Cola’s 38-Day UK Collapse — 5 Lessons From the...

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EBM Weekend Read | London, 2 May 2026 Coca-Cola launched Dasani in the United Kingdom on 10 February 2004 with one of the largest non-alcoholic...

Why Burberry Burned £28 Million of Its Own Stock — On...

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EBM Weekend Read London, 2 May 2026 A Burberry trench coat retails for £1,990. The same coat, surfacing on a discount channel for £490,...

WEEKEND READ: Elon Musk Will Soon Be Worth More Than Saudi...

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EBM Weekend Read London, 2 May 2026 At some point in the next six months, the wealthiest individual in human history will become, on...

WEEKEND READ: Why Saudi Arabia Just Walked Away From a $6...

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EBM WEEKEND READ London, 2 May 2026 When Yasir Al-Rumayyan stepped onto the stage at the Centurion Club in Hertfordshire in June 2022 to...